It’s often said—and rightly so—that if we fail to plan, we plan to fail. Over more than 25 years in the tech field, I’ve seen many businesses thrive and many others crash, and I’ve learned that there are patterns to both success and failure, with predictable opportunity and danger points. Strong planning from the start, with these points in mind, is essential.
I’ve created a four-stage approach that will help your company create and navigate a clear, well-marked path to success while avoiding common pitfalls such as a faulty business model, poor communication, or failure to prioritize the user experience. This approach has repeatedly resulted in a successful product launch.